Norwegian neuroscience research (forskning.no)
Brain researchers explain that the human brain cannot safely split attention between driving and touchscreen interaction.
Read full article →
Three components. One seamless driving experience.
As day fades, Ctrl-Platform transforms your interior into a calm, information-rich driving environment — guided by light, not screens.
Down-facing LEDs integrated directly into Ctrl-Bar.
Expand lighting across the cabin with one click.
Screens dim, lights activate and adjusts brightness automaically.
Aluminum knobs
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CNC-milled aluminum knobs and tuned buttons provide clear tactile feedback, designed to be operated by muscle memory. Each interaction is deliberate, precise, and built to minimise visual distraction.
Programmable buttons
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Assign each button to the functions you use most. From daily actions to advanced controls, everything is mapped to physical inputs you can rely on without looking away from the road.
Context-aware displays
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High-resolution colour displays automatically adapt to the current function and vehicle state. Icons and feedback update in real time, while automatic dimming ensures clear visibility in all lighting conditions.
Customisable in app
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Set up and customise your Ctrl products using the Ctrl App. Once configured, the system operates fully standalone — no phone interaction required during everyday driving.
Units in the first production batch is limited. Pre-order now to secure yours.
Deliveries start for Model 3 and Model Y pre-refresh vehicles.
Deliveries begin for Model 3 Highland and Model Y Juniper.
Adds factory-like physical buttons to Tesla Model 3 and Model Y.
MotorTrendThis $200 mod gives your Tesla the buttons and knobs it should’ve had.
The DriveSomeone’s invented a button bar you can add to your Tesla to give you the tactile buttons you’ve been missing.
Supercar BlondieA Norwegian Innovation Built Under Rocket Attacks in Ukraine: 21-Year-Old Founder Launches Patented EV Control System.
StreetInsider
Physical buttons allow drivers to act by muscle memory — without visual confirmation. This allows for more attention on the road. Below are independent studies, expert opinions, and regulatory responses that explain why this matters.
Norwegian neuroscience research (forskning.no)
Brain researchers explain that the human brain cannot safely split attention between driving and touchscreen interaction.
Read full article →VTI – Swedish National Road & Transport Research Institute
Touchscreen use resulted in longer eyes-off-road time and poorer lane control.
Read full article →Euro NCAP safety standards update
Cars relying solely on touchscreens may lose safety points.
Read full article →Feel free to send us an email if you have questions or suggestions :)